Volvic Touch Of Fruit Campaign: Refreshing Consumer Engagement with Free Sparkling Offers

Objective: The campaign aims to boost consumer engagement and product trials by offering a free can of Volvic Sparkling to those who complete an online claim form. The offer is limited to one coupon per email address, running from May 29th to July 29th, 2024. Holograph’s Role: Holograph is tasked with the complete setup and execution of the campaign. This includes designing and implementing the campaign microsite, creating and deploying the entry flow and claim form, configuring sample allocation, and setting up the fulfilment system to store claim details. Additionally, Holograph will develop the campaign reporting dashboard, design artwork and email templates, and ensure the project meets accessibility standards.

Partners Involved: • Danone - Volvic • Tesco, Co-op, Asda: Retail partners where the campaign will be promoted and coupons/cashback will be redeemed. • BST Hyde Park Instant Win Campaign: Partner campaign driving additional traffic to the Volvic campaign landing page. Metrics to Date: • Over 4,000 visitors • Over 2,500 QR codes scanned • Over 2,000 coupons/cashback claimed • Over 1,000 subscribers

Learnings: 1. Consumer Interaction: High engagement with over 2,500 QR codes scanned, indicating effective in-store and social media promotions. 2. Redemption Preferences: Consumers showed varied preferences for coupon versus cashback options, necessitating clear instructions and easy access to both redemption methods. 3. Technical Setup: The need for robust backend systems to manage coupon allocation and status updates was critical for smooth operation and consumer satisfaction. 4. Accessibility Compliance: Meeting WAI WCAG standards is essential for inclusivity and ensuring all consumers can participate in the campaign seamlessly.