Transforming WALTHAM Mars Petcare’s Digital Prescence: A New Era of Pet Science Accessibility

WALTHAM Mars Petcare, a leader in pet health and nutrition research for over 50 years, now has a cutting-edge website and knowledge base library, thanks to Holograph’s seamless technology integration. This revamped digital presence enhances user experience, increases brand recognition, and builds trust in their science-driven mission. Objective To create a contemporary, user-friendly website for Mars Petcare WALTHAM, focusing on enhancing brand recognition, trust, and ease-of-use, while providing access to an extensive knowledge base document library. Holograph’s Role Holograph’s contributions included: Developing a sophisticated website with advanced search and content delivery systems (Content Stream) Designing a sleek, clean interface to maximize usability Adding an interactive timeline to engage users with the history of WALTHAM Enhancing digital marketing efforts through SEO and optimized imagery Enabling WALTHAM teams to easily add, edit, and maintain content across the site

Partners Involved Holograph Mars Petcare WALTHAM Key Metrics: Over Half a Million Unique Users Annually: Significant web traffic indicates high user engagement 50,000+ Knowledge Base Document Library: Extensive resources available for global audiences Home to the Science for 45+ Global Brands: Centralised hub for Mars Petcare’s scientific research

Learnings: Advanced Search and Content Delivery Enhance User Experience: Sophisticated systems improve accessibility and engagement. Interactive Features Increase Engagement: The interactive timeline effectively educates users about WALTHAM’s history. Optimized Digital Marketing Boosts Visibility: SEO and optimized imagery improve search rankings and user attraction. Ease of Content Management Empowers Teams: Simple tools for content management ensure the website remains current and relevant. With Holograph’s expertise, WALTHAM Mars Petcare now boasts a state-of-the-art website that not only showcases their extensive research but also provides a seamless, engaging user experience, solidifying their position as a global leader in pet science.