GetPRO Coupons: Exciting £1.50 Off Campaign Launch Across Tesco & Co-op

GetPro delighted consumers across the UK with a fantastic new campaign offering £1.50 off their next purchase available at Tesco and Co-op stores nationwide. Objective: To increase sales and brand engagement for GetPRO products by offering consumers a £1.50 discount through an easy-to-claim online coupon system. Holograph's Role: Holograph will play a critical role in setting up and managing this campaign: • Campaign Integration: Embedding the campaign microsite into the GetPRO website using Holograph Injection Technology (HIT). • Design and Build: Creating the entry flow, claim form, and email designs according to GetPRO's brand guidelines. • Data Management: Configuring the form to capture and store consumer data securely in the Danone Fulfilment system. • Sample Allocation: Managing the fixed number of available coupons and ensuring smooth operation once the limit is reached. • Reporting: Building a campaign dashboard to track participation and coupon redemption metrics.

Partners Involved: • GetPRO (Danone): Providing brand guidelines and key visuals, overseeing campaign implementation. • Retailers: Tesco and Co-op, where the coupons will be redeemed. • Holograph: Setting up the campaign infrastructure, managing data, and designing user interfaces. Key Metrics: • Over 24,000 visitors • Over 3,900 coupons claimed • Over 1,200 coupons redeemed • Over 1,500 sign-ups for communication • 43% increase in subscriptions

Design Deliverables: • Microsite and Emails: Created based on GetPRO's brand guidelines and client-supplied assets. • Entry Form: Collecting name, email, postcode, and age confirmation. • Claim Flow: Smooth user experience from landing page to coupon receipt. Production Deliverables: • Campaign Microsite: Hosted by Holograph and embedded in the GetPRO website. • Claim Form Setup: Configured to handle a fixed number of 5,000 coupons. • No More Coupons Screen: Displayed once all coupons are claimed. • Campaign Dashboard: Providing real-time data on visitor numbers, coupon claims, and redemptions.

Learnings: From this campaign, we aim to gain insights into consumer engagement with digital coupons, the effectiveness of our online form design, and the impact of targeted discounts on product sales. These insights will help refine future promotional strategies and improve overall campaign effectiveness. By launching this campaign, GetPRO and Holograph aim to drive sales, increase brand loyalty, and gather valuable consumer data to inform future marketing strategies.