Holograph and ARize partnersnip brings Hasbro’s monopoly to life in AR for Ribena

As families reunited post-lockdown, Ribena and Hasbro delivered an unforgettable experience, transforming the classic Monopoly board game into an augmented reality (AR) adventure. Discover how Holograph and ARize turned this vision into reality. Objective The campaign aimed to engage audiences with a fun, interactive AR experience that brought the Monopoly board game to life, driving consumer interaction and brand engagement through an online competition. Holograph’s Role Holograph, in collaboration with ARize and TED (Suntory Beverage & Food GB&I’s in-house creative agency), provided: Development of the AR experience accessed via on-pack QR codes Seamless integration of the Monopoly board game into AR Enhanced user engagement through AI-powered, AR dice rolls Coordination to ensure a consistent and immersive brand experience

Partners Involved Holograph ARize Suntory Beverage & Food GB&I’s TED team Hasbro Key Metrics: Campaign Duration: March to August 2022 Total Engagement: Record high entries and engagement rates Prizes: Thousands of prizes, including Limited Edition Ribena Monopoly Mini Board Games, Cluedo, Classic Monopoly, and Jenga

Learnings: Enhanced Consumer Experience: The AR Monopoly experience offered a novel and engaging way for consumers to interact with the Ribena brand, leveraging the popularity of Monopoly. Seamless AR Integration: ARize’s Web AR technology allowed users to experience the AR game without additional downloads, ensuring accessibility and ease of use. Innovative Campaigns: This campaign marked Ribena’s first AR campaign in the UK, demonstrating the potential for AR in future marketing initiatives. Strong Partnership: The collaboration between Holograph, ARize, and SBF GB&I highlighted the importance of partnerships in pushing technological boundaries and delivering memorable consumer experiences. The success of this campaign underscores the growing role of AR in marketing, setting a precedent for future interactive and immersive consumer engagements.

In recent years, ARize have embarked on several ambitious projects in the art and fashion world. This campaign is their first move into the FMCG space. CEO Aryan Behzadi spoke about the opportunity to push a new brand into the AR space: This partnership allows us to help a brand like Ribena enhance the experience they provide to their consumers. They can experience a fully represented AR Monopoly board in the comfort of their own environment; roll twi dice and give themselves a chance to win. It’s really going to give the brand and their consumers something new Aryan Behzadi ARize CEO

At the moment of completing the promotion with Hasbro last year, we knew we wanted to take a huge leap forward for the partnership in 2022. A leap to revolutionise the digital web entry mechanic, increase consumer engagement and excitement. To do so, we brought our limited Edition Ribena Monopoly Mini Board to life through AR gamification, including the unfolding of the board and rolling of dice - all within the consumers immediate environment. This year’s promotion has added value, engagement, and fun to both the partnership and for our consumers. With record high entry and engagement rates, and our debut web entry AR promotion - it’s definitely a promotion for the Ribena history book! SBF GB&I’s Sr Developer & Digital Projects Manager Chris Watterston Everything we do and every experience we create place the customer front of mind. We’ve been fortunate enough to partner with Ribena for many engaging consumer campaigns, but we really wanted to push the limits and try something different this time around. Partnering with ARize allowed us to create something new and disruptive for the consumer, but that also sticks to our mission of making technology and technological experiences more accessible and available to use in fun and interesting ways. Our aim was to make this experience as hassle free as possible by not capturing data that isn’t required, making the competition entry process smooth and seamless, and giving options for different devices. We’re really pleased with the result and are excited to see the reactions from Hasbro and Ribera’s brand fans. Marc Woodhead Holograph CEO